When evaluating potential education benefits administrators or vendors, there are a number of important factors to consider. These include:
1. Program Offerings
Employees come from a range of backgrounds and experiences. Their desired career destinations are just as diverse. Offering a range of program options, both short- and long-term, can meet a variety of needs for employees at all levels. Organizations should consider:
Associate’s, bachelor’s, and master’s degrees
Certificates and career diplomas
Skills-based courses and bootcamps
Also consider whether the education benefit administrator can adjust program offerings and pivot to meet new market needs or business strategy, such as adding AI training for employees and durable skills that are foundational to basic professional growth, including decision making and customer service.
2. Technology Solutions
Education benefits should be powered by user-friendly, intuitive technology — for both employers offering the benefit and for employees accessing learning through the platform. Employees should have flexible options to access the platform, and employers should have relevant data analytics to track engagement.
3. Return on Investment
Employers can drive a positive ROI from education benefits through a number of talent outcomes, such as improved retention, which we break down on our infographic on 5 proven value drivers. To realize the most gains, an education benefit provider should focus the program on career mobility.
This signals to talent that the company is investing in their growth, which helps attract and retain motivated workers, while enabling the existing workforce to move around the business and grow their skills — helping individuals reach their goals while filling talent pipelines for the business.
4. Customized Career Pathways, Skill, and Job Alignment
When offering education benefits, vendors should work with the organization to identify priority roles, align education programs with skills, and map skills to those in-demand jobs. This process ensures that education is also helping build internal talent pipelines that matter to the organization.
In addition, select a vendor that provides benefits that actually drive learning and career outcomes for working adults. Stackable credentials or credit for prior training can also support outcomes, as we lay out in a blog post on 3 unique ways to boost employee engagement.
5. Support Services and Coaching
Education benefits providers can often offer employee coaching and support services to help individuals navigate educational options and career growth opportunities. This kind of support can remove barriers to mobility for many workers, enhance the employee experience, and accelerate growth and mobility.
Some vendors also target career coaching services for employees as they near program completion, ensuring that new skills align with priority opportunities within the organization. Look for providers offering 1:1 coaching that is consistent throughout the learning journey for optimal outcomes.
6. Provider Reputation
When selecting an education benefits provider, provider reputation is critical to understand. Organizations can review case studies and success stories from similar companies in their industry, look at news and press, and potentially contact references. Look for a long track record of success as well as continuous innovation.
7. Pre-Built Career Pathways
Consider whether education benefits providers offer ready-made career progression structures for employees. These can include career guidance and navigation support, clearly defined skill requirements, success stories, and actionable steps.