Case Study
How Rocket Companies Transformed an Unused Tuition Benefit into a World-Class Career Growth Program.
Beyond tuition reimbursement.
The Detroit-based professional services company wanted to empower team members nationwide to unlock their career potential. They quickly learned tuition reimbursement was not the answer — so they took a different approach.
Although Rocket Companies had a tuition reimbursement benefit, participation was extremely low. Financial barriers to education were too high, and the enrollment process was manual and tedious. As a result, the company undertook a larger strategic initiative with Guild to provide equitable career growth opportunities for all team members while supporting priorities of the business. Program participation soared.
Equitable access to education unlocks participation and career opportunity.
- Adoption soars500%
increase in participation within 16 months of switching to tuition-free education.
- Access for all>30,000
team members nationwide.
"Equity is at the heart of everything. You have to understand where all your people are coming from—their perspectives, experiences, and aspirations. Only then you can create equitable growth for everyone, and truly maximize the potential of your company."
KimArie Yowell, Chief Learning Officer