The challenge

Sales at a global financial services company were high-pressure, with sellers expected to lead complex conversations with sophisticated clients (often major banks). However, sales training lagged behind, relying on dense slide decks repurposed into static e-learning. Sellers tuned out.

The message from the field was clear: If this training doesn’t help me sell, I’m not going to do it. The sales team needed something different: faster, more relevant, and built specifically for them.

The solution

A newly hired sales enablement leader saw an opportunity. Instead of defaulting to the old onboarding playbook, she partnered with Guild to launch something better: a cohort-based learning experience through Guild Academy.

Sellers would learn together, apply knowledge in real time, and engage with real stories from top-performing peers.