Strategy #1: Adopt a mindset of continuous learning to stand out as an employee or candidate
No matter where you are in your educational journey, there’s still more you can learn.
Education plays a vital role in career mobility. Adopting a mindset of continuous learning (learning as a lifelong process) helps you stay updated with industry trends.
It shows your employer — and future employers — that you’re always looking to grow professionally.
Building on your skills and education may even help position you for a new role or pay increase.
On average, the wage increases earned by Guild learners are 2.4x larger than those earned by colleagues who do not participate in the Guild benefit.1
On average, the wage increases earned by Guild learners are 2.4x larger than those earned by colleagues who do not participate in the Guild benefit.
*Based on Guild’s internal data over the last 12 months as of 01/01/2023 from employers who have provided the required data at least 13 months post launch.
Does your employer have a tuition assistance program?
If you don’t know, ask your HR department.
They can help you determine if you’re eligible and identify learning programs that could be a good fit for you and your goals.
Strategy #2: Seek professional development resources to learn new skills
Continuing your education might mean enrolling in a long-term program to earn an associate, bachelor’s, or master’s degree.
Or you may be more interested in short-term options like certifications, certificate programs, and bootcamps that can teach you new and in-demand skills.
Enrolling in an online program may be a more convenient option if you work and have family responsibilities. Many professional development resources are online, including certificates, webinars, workshops, and language learning courses.
For instance, companies that partner with Guild provide access to Guild’s Learning Marketplace. Each partnering employer offers a unique catalog of school and program choices to their employees so they can continue their education with the biggest financial barriers removed.
Strategy #3: Build your network with peers and mentors
A strong network can help you:
But don’t forget: As you connect with peers in your industry, offer your support as well. People are more likely to share their experiences and help you find opportunities if you’ve already demonstrated that you are willing to go the extra mile for them as well.
Expert support from mentors or coaches can also help you achieve your goals faster by:
Inspiring you: People who are further along in their careers may have inspiring career mobility success stories to keep you motivated
Keeping you accountable: When you commit to certain milestones, your mentor or coach will hold you accountable to show progress or results
Expanding your network: Mentors can help point you to other folks in their network who might be subject matter experts in different areas of interest
Finally, reach out to your employer’s HR team to see if they already have an internal mentorship program that connects you with more experienced colleagues or leaders in the company.
If you’re a Guild member and have access to Guild Coaching, you can make an appointment with a Guild Coach to discuss your career goals, learning and job opportunities, and other actionable career advice.
How to create a winning personal brand
Your personal brand is how people perceive your professional value. Having a strong personal brand includes:
A killer resume
Strong online presence
Polished elevator pitch
Step 1: Optimize your resume
Your resume should summarize your:
Educational background
Skill set
Job history
Accomplishments
Awards
Keep your resume to one page (or maybe two if you have extensive work experience).
Remember: Use a simple, easy-to-read font and include your name, address, phone number, and email address at the top.
Optimize your resume by highlighting:
Your past roles in chronological order (with the most recent at the top)
Relevant credentials, education, or certifications
Skills most relevant to your industry
Languages
We’ll discuss strategies for tailoring your resume to your dream job in Chapter 3.
Optimize your resume by highlighting your past roles, credentials, and skills most relevant to your industry.
Pro tip: When describing your work experience, avoid generic statements and try to quantify what you’ve accomplished within those roles instead. Provide specific examples of your ability to get results for your employer.
Step 2: Build an online presence
Have you ever Googled yourself? Many hiring managers and recruiters look up applicants online at some point during the hiring process.
Make sure your personal social media profiles are set to private and your professional profiles (like LinkedIn) are optimized and updated.
Tips for your LinkedIn profile:
LinkedIn is a great place to showcase your experience, skills, achievements, examples of your work, and recommendations from colleagues and managers.
When updating your LinkedIn profile, you should:
Use a professional headshot
Add an attractive yet non-distracting background photo (can be of your current employer)
Highlight your current job role in your headline and optimize it with industry keywords
Write an introduction tailored to your desired role with industry keywords
Add current and past employers to your experience section with start and end dates, your responsibilities in each role, and your achievements
If applicable, add your alma mater to the education section (if you’re continuing your education, add that here, too)
Tips for your personal website:
If it makes sense for your industry or an industry you’d like to break into, you can create a personal website to share examples of past projects and let your personality shine.
By using a site like Squarespace or Wix, you can create an attractive website with less effort. From there, get creative with your theme and photos, but make sure they still look professional.
Remember: Your introduction is the first thing hiring managers and recruiters see on your website, so keep it concise as you describe your current role and experience. Above all, it should highlight the value you offer.
Step 3: Write your elevator pitch
When you meet someone at a networking event, you may not have much time to introduce yourself and share your work experience. In this case, a compelling elevator pitch can help.
An “elevator pitch” is a quick, thoughtful explanation of your professional background and skill set. It should be about 30 seconds long and communicate the value you bring to a company.
If you get nervous talking about yourself, try writing down your elevator pitch and practicing it in front of a mirror.
Tips for building a strong professional network
We’ve discussed how building a strong network of mentors, coaches, recruiters, and peers can help you:
Determine your interests and career goals
Identify job opportunities
Get advice for career growth, interview preparation, and more
Practice for interviews
Let’s look at some of the most common ways to make professional connections.
Tip #1: Attend industry events
Connect with peers and professionals at events such as:
Industry conferences
Seminars
Career fairs
Conventions
If you’re actively looking for a job, remember to bring copies of your resume to in-person events or a business card with a QR code pointing at your LinkedIn, personal website, or resume. You may also want to collect business cards so you can follow up with people later, preferably via LinkedIn or email.
“At big events, I aim to get business cards and contact info and then use those to reach out and plan coffee or one-on-one meetings. Big events can be overwhelming and hard to find genuine connections. By setting up one-on-ones in places I know and am comfortable, I know I can be more authentic.”
-Katie D.
Tip #2: Participate in online networking
If you can’t attend in-person events to connect with professionals and recruiters in your industry, check out online events like:
Webinars
Online workshops
Virtual conferences
Online networking platforms like LinkedIn, MyOpportunity, and Sumry also allow you to make business connections virtually.
Remember: When using online networking platforms, keep your communication and photos professional.
And before reaching out to someone, research their industry, role, and work history so you can tailor your message to them instead of sending an impersonal, generic request.
For example, if you meet a recruiter at a job fair and reach out to them later on LinkedIn, mention:
How you met them
That you enjoyed speaking with them
Other personal details if possible (similar alumni, similar interests, etc.)
Tip #3: Leverage alumni networks
If you are in a high school, college, or other academic program graduate, your alumni network is a valuable resource for making connections and finding job opportunities to reach career mobility.
First, see if your alma mater has alumni associations and networking events. You can also connect with fellow graduates by reaching out online.
Here’s an example you can tailor to your own situation:
“Hey, fellow Penn Stater here! I noticed you work as a [insert role] at [insert company]. I’m interested in working as a [insert role] in the near future — do you mind telling me a bit more about your role?”
Next, call your school’s career services office to see what other networking and career resources are available. They often offer resume workshops and can help you find open roles in your industry.
Tip #4: Reach out to family and friends
It’s easy to overlook networking opportunities that are closer to home.
Ask your family members and friends if they know any professionals in your industry and if they’re willing to introduce you.
“Try to find contacts through other friends or coworkers and ask your friend to introduce you to the new person. Ask them to cc you on an email to the person, i.e., ‘Hi Madelyn, I’m emailing you because I want to introduce you to my friend Anna! She’s really interested in learning more about what you do and I thought you two might be able to grab coffee together soon!’ It’s usually way less intimidating to have a networking conversation with someone new if you have a mutual connection.”
-Claire S.
Remember: Your family members and friends may have spent years building their network and reputation. If they’re not comfortable connecting you with certain people, be gracious and respect their decision.